It appears that JGAurora is either the manufacturer, or the reseller of the MoonRay SLA printer from SprintRay? Very confusing. They claim to use the SprintRay software on their amazon page, but that product is out of stock. However they are advertising a completely different SLA printer on TaoBao. The button on both devices looks the same, and the internal structure appears the same too.
http://www.3derwo.com/cpzxZV/info_61_itemid_320.html Looks like a DMD (Digital Micro-mirror Device) projector?